Autonomous optimization · The retail backbone

Your Retail Decision Team.

Seven closers. One per retail function. They decide. They act.

+3–6%Gross margin

+15–30%Inventory turns

−8–20%Working capital

+5–15 ptsService

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7 days · free · no credit card.

How it works · One closer per retail function

Seven closers, one decision team.

Each is an optimization specialist with a job title you already know — running the math behind a class of decisions, making the call under your real constraints, and handing you a one-click-approvable action pushed straight into your systems.

The Decision Team

One optimization specialist per retail function — running the math, making the call, handing you the action.

The Pricing Lead

PRICING

“I set every price to capture the most margin your demand will bear — and I never start a price war I can't win.”

Decisions it makes

Set the everyday price for each SKU, by store zone and channel
Open, deepen, hold, or end a markdown to clear stock by a target date
Choose promo price points and mechanics — % off, BOGO, multi-buy, threshold
Match or hold against a competitor's price move, within guardrails

Tracks:revenue · gross margin · contribution · price realization · stockout risk

Supports:Pricing & Revenue · Head of Pricing / Category Pricing

The Merchandiser

MERCH

“I decide what earns its place on the shelf — by store, by category — and what should make room for something better.”

Decisions it makes

List a new SKU or delist a fading one, per store and category
Set must-carry vs optional ranging by store cluster
Reallocate shelf facings and space toward contribution-per-foot
Rationalize the long tail to strip out complexity cost

Tracks:category contribution · sales per sq ft · assortment productivity

Supports:Merchandising / Category · Category & Assortment Managers

The Marketing Lead

MARKETING

“I put every marketing dollar where it returns the most — and I never promote what the shelves can't supply.”

Decisions it makes

Allocate and reallocate budget across campaigns, channels, and weeks
Start, scale, throttle, or stop a campaign on live ROAS
Gate spend on inventory coverage before a promotion launches
Shift spend between channels — search, social, email, in-store

Tracks:incremental revenue · ROAS · marketing contribution · blended CAC

Supports:Marketing · CMO / Head of Growth / Media

The Customer & Loyalty Lead

LOYALTY

“I grow the value of the customers you already have — and I catch the ones about to walk before they do.”

Decisions it makes

Target personalized offers by customer lifetime-value tier
Trigger a retention play for an at-risk or churning member
Launch a win-back offer for a lapsed customer
Cap offer depth against CLV — don't overspend on low-value segments

Tracks:retention · CLV · churn · member conversion · engagement

Supports:CRM / Loyalty / Membership · Head of Customer / Retention

The Supply Chain Planner

SUPPLY

“I keep the right stock in the right place at the lowest cash cost — and I move it before you ever go out of stock.”

Decisions it makes

Build one operational demand forecast from POS, seasonality, and promos
Create, expedite, or cancel a purchase-order proposal per SKU-node
Transfer stock store-to-store or DC-to-store to stop local stockouts
Set safety stock and reorder points to hold service at minimum cash

Tracks:fill rate · stockout risk · inventory cash · expedite premium · supplier OTIF

Supports:Supply Chain / Inventory · VP Supply Chain / Planning

The Store Ops Manager

STORE OPS

“I staff every store to its traffic, hold the service bar, kill the overtime, and flag the stores quietly leaking money.”

Decisions it makes

Shift labor hours to match forecast traffic by daypart
Cut overtime within labor rules without breaking coverage
Flag an underperforming store and trigger its review playbook
Surface shrink and loss anomalies with a recommended action

Tracks:store contribution · comp sales · conversion · labor % · overtime · shrink

Supports:Store Operations · VP Stores / Regional Managers

The Channel & eCommerce Manager

OMNI

“I decide where each sale should be served from — at the lowest cost to serve, without starving the stores.”

Decisions it makes

Allocate demand and inventory across store, online, and omnichannel
Pick the fulfillment node per order — ship-from-store, DC, or pickup
Hold online and in-store price parity within guardrails
Protect store stock from online cannibalization at peak

Tracks:channel contribution · cost-to-serve · fulfillment cost · omni conversion

Supports:eCommerce / Omnichannel · Head of Digital / Fulfillment

Across the retail value chain

Every stage, an optimizer.

From network plan to store execution — pricing, replenishment, allocation, and labor all run as closed-loop optimizers.

Retail Value Chain

Stage 01 · Executive

Plan & Govern

Margin GovernorWorking Capital OptimizerService Level MonitorNetwork Plan Optimizer

Stage 02 · Commercial

Buy & Price

Pricing & Margin GovernorPromo OptimizerAssortment CuratorMarkdown OptimizerVendor Funding AllocatorLifecycle Pricer

Stage 03 · Inventory Flow

Move & Stock

Smart Replenishment OrchestratorSmart Allocation MaximizerStore Transfer PlannerAgentic ForecasterSafety Stock Tuner

Stage 04 · Store Execution

Sell & Serve

Labor Optimization GovernorPlanogram ComplianceBOPIS SequencerShrink SentinelTask Prioritizer

Two ways to start

Try it free, then talk rollout.

Sandbox

7 daysFreeNo credit card

Spin up a private sandbox and run real, constraint-aware decisions on your own numbers — no integration, no IT project.

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Enterprise

Ready for the full rollout? Tell us where you are and we'll scope it with you.

Hire your first closer this week.

Seven closers. One coherent retail plan. Decisions on your own numbers — before any integration commitment.

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Part of OptiU — democratizing optimization.